Art Director
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Tillamook

BLOCK JAMS

FILM | TILLAMOOK | BLOCK JAMS

When hitting the dairy section, shoppers go into autopilot and grab just any old cheese, ruining happy home-cooked meals with
sad dairy.

So, what’s the best way to remind people to make a conscious choice in the cheese aisle in time for the Super Bowl? Cue the music.
Introducing Block Jams—an album of catchy earworms guaranteed to make you change your cheddar tune when choosing cheese.

Featured at the 2023 Grammys and Super Bowl LVII* (Regional)


:15 Cutdowns


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CREDITS

Creative Director: Christine Call
Creative Director: Reece Hoverkamp
Sr Writer: Caroline Tan
Writer: Scott Pierce
Art Director: Mikaela Dapremont
Director: Oriol Barberà
Executive Producer: Jennifer Cursio
Senior Producer: Kim Vorse